A senior police officer and a Bundesliga referee. Two professions in which decisions are made under pressure and take effect immediately.
That combination gave rise to “ZWEI WELTEN” (“two worlds”): an independent brand for keynotes and business formats around decisions under pressure, leadership and conflict management. SCHNEEWEISS Konzeptbüro developed it together with the speaker duo Marcus Hörmann and Robert Hartmann.
The change of perspective as the concept
What makes the concept special is the switch between two completely different professional worlds. Drawing on real operational and decision-making situations, the two speakers convey practical strategies for responsibility, communication, resilience and the ability to act under pressure – approachable, transparent and with direct transfer into everyday business.
From the name to the marketing
SCHNEEWEISS accompanies the project as a whole: from naming and brand strategy through corporate design and content development to website, social media and marketing. The brand building was complemented by photo and video productions as well as the concept and design of the entire speaker presentation and web experience. Appearance, stage materials and online presence come from one source and follow the same idea.
Our services
Concept & Strategy
Naming · Strategic brand development · Content development
Design & Branding
Corporate design · Visual identity · Concept and design of the website · Digital communication materials
Presentations
Speaker presentations · Pitch documents
Film & Moving Image
Photo and video production for web and social media
