CML Deutschland at EUROBLECH 2026 – A Trade Fair Stand Between Established Identity and Fresh Design

Client: CML Deutschland GmbH Event: EUROBLECH 2026, Hanover Format: International trade fair presence for ERCOLINA and PEDRAZZOLI

Two brands, one exhibition stand and very little time to bring everything together. SCHNEEWEISS Konzeptbüro developed the trade fair presence for CML Deutschland GmbH and its brands ERCOLINA and PEDRAZZOLI at EUROBLECH 2026 in Hanover.

The challenge was to create a design concept within an extremely tight timeframe – one that respected the client’s existing brand guidelines while introducing a fresh, contemporary look and feel.

A Fresh Take on an Established Design

Creating something new doesn’t always mean starting from scratch.

For the joint exhibition stand of ERCOLINA and PEDRAZZOLI, we developed a visual concept that combined familiar design elements with a contemporary design language. The aim was to create a cohesive appearance that respected both brand identities while bringing them together in one consistent trade fair presence.

This meant balancing the client’s requirements with the creative and technical possibilities of the exhibition stand.

From Concept to Coordination with the Stand Contractor

Alongside the creative concept, we were responsible for the graphic design of the exhibition stand and coordinated directly with the local stand contractor in Hanover.

With such a tight schedule, quick decisions, practical solutions and clear communication between everyone involved were essential.

The result was an exhibition concept developed within a very short timeframe, combining established brand identities with a fresh look and feel.

Our Services

Concept & Strategy Exhibition stand concept · Stand design development · Integration of existing brand guidelines

Creative & Design Exhibition stand design · Visual concept · Look & feel · Graphic design · Exhibition graphics

Planning & Project Coordination Client coordination · Liaison with the local stand contractor · Design coordination during implementation