40 Years of Großstadtrevier – An Anniversary in the New ARD Design

40 years of Großstadtrevier. Four decades of stories from Hamburg, familiar faces and a television series that has become a fixture on Germany’s Das Erste channel. An anniversary that could only be celebrated in one place: Hamburg.

The ASTOR Film Lounge in the historic Speicherstadt district brought together the series’ cast, members of the production team and representatives of ARD to celebrate 40 years of Großstadtrevier.

Our task was to create the visual look and feel for the anniversary event. Modern, colourful and consistently aligned with ARD’s new corporate design.

One design. Many touchpoints.

From the very first moment, the event needed a consistent visual identity.

We were responsible for developing and implementing the event’s look and feel, translating ARD’s new design language into the different elements of the celebration.

Vibrant colours, clear shapes and contemporary graphics defined the overall appearance. From lanyards and the press wall to the selfie booth, we designed a range of elements that worked together as one cohesive visual experience.

The idea wasn’t to design as much as possible. It was to make sure that everything belonged together and created the right setting for both the anniversary and the ARD brand.

From design to reality

Beyond the creative and graphic work, we also supported the production team with technical planning and on-site implementation.

Because event design doesn’t stop at the artwork. What looks good on a screen also needs to work in the actual space.

We were delighted to help bring ARD’s new visual identity to life for this special television anniversary.

Our services

Creative & Event Design
Visual concept · Look & feel · Implementation of ARD corporate design · Event branding

Graphic & Communication Design
Lanyard design · Press wall · Selfie booth · Event graphics

Event Production
Technical planning support · On-site production and implementation support