Fifteen minutes is a long time when a film is boring. And rather short when everything that matters for an international bid has to fit in.
Olympiapark München and the City of Munich jointly bid to host the World Athletics Championships in 2029 or 2031. For the presentation to the World Athletics Council, SCHNEEWEISS was asked to conceive and produce a roughly 15-minute presentation film for Munich’s World Athletics Championships bid.
The task: bring a lot of information and good arguments to the point, let people speak, show Munich, and turn all of that into a film that does not feel like a 15-minute presentation.
First the story, then the film
Before the cameras rolled, the first question was the right way to tell the story. We developed several creative approaches and from them the concept and script for the entire film. Which information really matters? Who should tell it? Where are facts needed, and where images that speak for themselves? And how do we bring all of it into a dramaturgy that carries over 15 minutes?
On this basis, a film concept emerged that combines authentic statements from athletes and representatives of the Local Organising Committee (LOC) with informative inserts, atmospheric image footage and existing high-quality video material.
The film was not only meant to explain what speaks for Munich. It was also meant to convey what a World Athletics Championships could mean in this place.
Shoot, production and post-production
Alongside concept and script, we took on the production of the newly created footage and the production management. In post-production the different components came together: newly shot interviews and images, existing video material, information and graphic elements. Editing, colour correction and audio work turned all of it into one film with a shared visual language and, above all, a clear thread.
And then it was time to wait.
On 15 September 2026 the decision came: Munich was awarded the World Athletics Championships 2031.
We are delighted to have contributed a small part to this successful bid with our film. And perhaps, in 2031, we will look into the Olympic Stadium with a little more pleasure than usual.
Our services
Concept & Storytelling
Creative concept · Dramaturgy · Film concept · Script
Film production
Production planning · Shoot organisation · Filming with athletes and LOC representatives · Production management
Post-production
Editing · Integration of existing video material · Colour correction · Audio work · Integration of informative and graphic elements
