Over 4,500 open apprenticeships in Munich – and young people who first have to be reached.
“Das kannst Du auch” (“You can do that too”) is meant to inspire teenagers and young adults for apprenticeships. At the time of the campaign, the career guidance of the Employment Agency in Munich had over 4,500 apprenticeships to fill.
Success stories as a door opener
The campaign is part of a new communication developed by SCHNEEWEISS Konzeptbüro to address young people. The success stories of young people promote the attractiveness of professions with open apprenticeships.
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Concept & Strategy
Communication concepts · Target group and message development · Development of the communication to address young people
