An evening on which the people who book advertising meet the people who make programmes.
The ARD Medienlese brings guests from advertising companies and agencies together with representatives of ARD MEDIA, programme executives and well-known ARD faces. At the centre of the evening: exclusive insights into upcoming programme highlights, exchange about content and implementation strategies, and information on current marketing offers.
2024: small setting, Hamburg, two special guests
The 2024 edition took place in a smaller, exclusive setting in Hamburg. Special guests of the evening were Oliver Kalkofe and the band Revolverheld.

At ARD MEDIA’s side since 2019
SCHNEEWEISS Konzeptbüro has supported the ARD MEDIA team since 2019 with concept, planning and execution of the ARD Medienlese. SCHNEEWEISS is also responsible for the complete communication design of the event.
Our services
Concept & Strategy
Event concepts
Planning & Project Management
Event management · Planning and execution of the event
Design & Branding
Communication design




