The profile photo is often the first impression – and yet it is rarely made with the same care as the rest of the appearance.
That was the theme of “ARD MEDIA Moments” in Munich. Guests received tips for better business photos on LinkedIn and other professional networks, in a personal atmosphere and with room for new contacts.
Perspective, light, imagery
Photographer Christian Schneider gave insights into the effect of perspectives, light and imagery and showed what matters in authentic and professional portraits. Besides new contacts, the guests took away practical ideas for their own appearance in digital communication.

The role of SCHNEEWEISS
SCHNEEWEISS Konzeptbüro was responsible for the concept of the evening, the coordination of the trades, the graphics, the run of show and the execution on site.
Our services
Concept & Strategy
Event concepts
Planning & Project Management
Supplier management · Coordination of the trades
Creation & Event Design
Graphic design
Content & Staging
Run-of-show direction
Live & On Site
Execution on site




