Four cities in one month, the same breakfast format – and at every location it should feel like one piece.
In November 2025, SCHNEEWEISS Konzeptbüro accompanied the ARD MEDIA Spotlight roadshow at four locations in Germany: Hamburg, Munich, Frankfurt and Düsseldorf.
The format
The breakfast format was aimed at decision-makers from the advertising and media industries. Keynotes, impulse talks on advertising impact and market insights, and networking offered a platform for exchange and inspiration.
One thread across four locations
SCHNEEWEISS coordinated all trades involved in the programme, controlled the run of show and was responsible for the technical execution on site. Four cities, four events – connected by a clear thread and consistent execution at every location.
Our services
Planning & Project Management
Supplier management · Coordination of all trades involved in the programme
Content & Staging
Run-of-show direction · Control of the run of show
Production & Technology
Event technology · Technical execution on site at all four locations
